Personal information you provide to us. Personal information you may provide to us when you use the Speediance Service or otherwise includes:

Contact data, such as your name, email address, mailing address and phone number.
Profile data that you provide when you register for or update your account on the Speediance Service, such as your username and password, home city or town, age, profile image, height, weight, injuries and/or limitations, equipment you own, activity preferences, followers and workout ratings.
Fitness and performance data, such as heart rate data gathered by the Speediance heart rate monitor, classes taken, fitness performance history, Speediance achievements, workout history and details and additional fitness information that you choose to link to or share with us through the Speediance Service.
Content you choose to share through the Service, such as text, images, audio, and video, along with the metadata associated with the files you share.
Financial data, such as your credit card number and/or other related information that may be required from you to complete your purchase. 
Purchase data, such as order history and information about the transactions you have completed with us.
Other information that we may collect which is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Automatic Collection.  We, our service providers and our third party partners may automatically log information about you, your computer or mobile device, and your activity over time on the Speediance Service and other online services, including:
Online activity data, such as the date and time of your access, visit or use of the Speediance Service, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, searches you conduct on our Site and information about your activity on a page or screen.
Device data, such as unique device identifier, media access control address, network information, hardware model, browser type, screen resolution, IP address as well as usage and traffic data and information about how the device interacts with the Speediance Service.
Cookies and Similar Technologies. The following cookies and similar technologies may be used to facilitate automatic data collection:
Cookies, which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of tracking user activity and patterns, helping you navigate between pages efficiently, remembering your preferences and generally improving your browsing experience.  
Web beacons, also known as pixel tags or clear GIFs, which are typically used demonstrate that a web page or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns. We may use web beacons to track your use of Site or to collect information about your interactions with our email messages, such as the links you click on and whether you open or forward a message, the date and time of these interactions and the device you use to read emails. Web beacons may be placed on the Site or Speediance Service by third parties such as a social media platform, or an analytics provider in order to support functionality described in this Privacy Policy. We also use web beacons to allow ad networks to provide anonymized and aggregated auditing, research and reporting for us and for advertisers.
 Third Party Platforms. When you choose to connect with a social media service or other third party platform when using the Speediance Service, including Facebook, Spotify or Apple Health, we may collect information about you from that platform, including any information that you choose to import into the Speediance Service.  You may also be able to access posting and sharing tools on the Speediance Service that allow you to post information to a social media or third party platform. By using these tools, you acknowledge that some account information may be transmitted from the applicable platform account to us; our treatment of that information is covered by this Privacy Policy. Additionally, when you use one of these tools, the social media or third party platform may be collecting information about your online activity through its own tracking technologies, subject to its own privacy policy. We encourage you to read the privacy and other policies of any third party platform you use in connection with the Speediance Service.
The Speediance Companion app does use third-party services that may collect information used to identify you. Link to the privacy policy of third-party service providers used by the Speediance Companion app can be found below.

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection.
Service delivery. We may use your personal information to:
provide, deliver, and customize your use of the Speediance Service (i.e., to provide feedback on your workouts);
provide you with the Speediance Service and any products that you purchase from us;
to enhance or supplement the Speediance Service;
to facilitate social features of the Speediance Service (i.e., to enable users to add other users as friends, participate in face-offs, or share content with other users)
to communicate with you about the Speediance Service, including regarding the status of any orders of the Speediance Service and to respond to your inquiries, including for customer support;
understand your needs and interests, and personalize your experience with the Speediance Service and our communications; and
provide support and maintenance for the Speediance Service.
Research and development. We may use your personal information for research and development purposes, including to analyze and improve the Speediance Service and our business.  As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect.  We make personal information into anonymous data by removing information that makes the data personally identifiable to you.  We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Speediance Service and promote our business.  
Marketing and advertising.  We and our third party advertising partners may collect and use your personal information for marketing and advertising purposes:
Direct marketing. We may send you Speediance-related or other direct marketing communications as permitted by law.  You may opt-out of our marketing communications as described in the Opt-out of marketing communications section below. 
Interest-based advertising. We may contract with third-party advertising companies and social media companies to display ads on the Speediance Service and other sites. These companies may use cookies and similar technologies to try to tailor the ads you see online to your interests based on your activity over time across the Speediance Service and other sites, or your interaction with our emails. These ads are known as "interest-based advertisements." You can learn more about your choices for limiting interest-based advertising, in the Advertising choices section below.
Compliance and protection. We may use your personal information to:
comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
enforce the terms and conditions that govern the Speediance Service; and
prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber attacks and identity theft. 
For other purposes. We may also use your personal information for other purposes described in this Privacy Policy or at the time we collect the information. 

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:
Affiliates. Our affiliates, for purposes consistent with this Privacy Policy.
Speediance personal trainers. Our network of personal trainers, when you choose to participate in one-in-one personal training sessions or other interactive programs and services through the Speediance Service.  For example, we will share your workout history, pre-session survey responses and other information you provide with your trainer before the session begins.  
Payment partners. Third party companies that may offer financing options when you purchase Speediance products and services. For example, if you apply for or otherwise take part in a financing offer through our financing partner, you will be asked to provide personal information, either directly or through the Speediance Service. The use of that information by our financing partner will be subject to its terms, conditions and privacy policies.
Other Speediance users and the public. When you provide content to your public user profile, choose to share with other users (including by activating the camera on your Speediance device), or voluntarily disclose in any other manner that other users or the public can view, other Speediance users or the public may be able to access or view this information. In addition, your username will be displayed to other users through the Speediance Service, and other users can contact you through the Speediance Service. For example, if you choose to add other users as friends or participate in face-offs, your video, profile data, and fitness and performance data may be visible to these other users and the other users may be able to comment on your workouts (with the comments becoming part of your profile). In addition, content that you post publicly on, through or in connection with the Speediance Service, including on third party services such as a social media platform, may also be public. For example, if you choose to activate the camera on your Speediance device during a workout, other users of the Speediance Service may be able to see your video while the workout is occurring or during future, on-demand versions of the workout. We do not control how other users or third parties use any personal information that you make available to them. Please be aware that any information you post publicly can be cached, copied, screen captured or stored elsewhere by others (e.g., search engines) before you have a chance to edit or remove it.
Service providers. Other companies and individuals that provide services or perform tasks on our behalf to help us operate the Speediance Service or our business, such as, for example, customer support, hosting, analytics, mobile application metrics, email delivery, marketing and database management services, music integration services, our extended warranty service providers and payment processor. These third parties may use your personal information only as authorized under our contracts with them.
Advertising Partners. Third party advertising companies and social media companies that may assist us and other parties with customer research, management of customer and prospective customer databases, promotional mailings or other targeted promotions. These partners may collect information about your activity on the Site and other online services to help us advertise our and other services, and/or use hashed customer lists that we share with them to deliver ads on their platforms to our customers and similar users on their platforms.
Third party platforms. Social media platforms or other third party platforms that you connect to the Speediance Service and where you authorize us to share your information with them (such as when you use options to access the Speediance Service by logging into the third party platform).
Professional advisors. Professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
Law enforcement and others. Law enforcement, government authorities and privacy parties, when we believe in good faith it is necessary or appropriate for the compliance and operations purposes described above.
Business transferees. Relevant participants in business transactions (or potential transactions), such as corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, Speediance or our affiliates (including, in connection with a bankruptcy or similar proceedings). In any of these cases user information, including personal information, could be one of the assets transferred to or acquired or accessed by a third party.
For other purposes. We may also share your personal information for other purposes described in this Privacy Policy or with your consent.

Opt-out of marketing communications. If you have provided us with your email address and you would like to stop receiving marketing emails about Speediance from us, click on the unsubscribe link at the bottom of any of our email communications. It may take up to 72 hours to process your unsubscribe request. Please note that even if you opt out of receiving marketing communications from us, we may contact you for non-marketing reasons related to the Speediance Service or your subscription, such as for password recovery purposes or service calls that you have requested.
Account information. If you have purchased a subscription or otherwise signed up for an account, then you may access your Speediance account at any time once logged on, and you may modify, update and change your account settings through your account on the Speediance Service. When you update information, we may maintain a copy of the unrevised information in our records. You can also delete your account by emailing us at service@Speediance.com. Please note that we will need to verify that you have the authority to delete the account. Also, some information may remain in our records after your deletion of such information from your account, and public activity on your account prior to deletion may remain publicly accessible.
Cookies. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Speediance Service may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org.
Advertising choices.  Like many companies online, we use services provided by Google, Facebook and others that help deliver interest-based ads to you. Your choices for limiting collection and/or use of your personal information by these companies include:
Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit your use of the advertising ID associated with your mobile device for interest-based advertising purposes.
Using privacy plug-ins or browsers. You can block cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins, like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies and other trackers.
Platform opt-outs. The following advertising partners offer opt-out features that let you opt out of their use of your information for interest-based advertising:
Google: https://adssettings.google.com
Facebook: https://www.facebook.com/about/ads
Twitter: https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
Bing: https://account.microsoft.com/privacy/ad-settings/
Pinterest: https://help.pinterest.com/en/article/personalization-and-data
Quantcast: https://www.quantcast.com/opt-out/
Taboola: https://www.taboola.com/privacy-policy#user-choices-and-optout
Skimlinks: https://optout.skimlinks.com/
AddThis: https://datacloudoptout.oracle.com/
Tapad: https://www.tapad.com/us-privacy-notice
theTradeDesk: https://www.adsrvr.org/
Advertising industry opt-out tools. Some of our business partners that collect information about users’ activities on or through the Site or App may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising. You can use the following opt-out options to limit use of your information for interest-based advertising by participating companies:
Digital Advertising Alliance: http://optout.aboutads.info
Network Advertising Initiative: http://optout.networkadvertising.org/?c=1


Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above. Note also that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt-out on every browser and device that you use.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit.  We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Choosing not to share your personal information. If you do not provide information that we need to provide the Speediance Service, we may not be able to provide you with the Speediance Service or certain features.  We will tell you what information you must provide to receive the Speediance Service when we request it.
Third party platforms. If you choose to connect to the Speediance  through your social media account or another third party platform, you may be able to use your settings in your account with that platform to limit the information we receive from it. If you revoke our ability to access information from a third party platform, that choice will not apply to information that we have already received from that third party.

The Speediance Service may contain links to websites and other online services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party.  In addition, our content may be included on web pages or other online services that are not associated with us. We do not control websites or other online services operated by third parties, and we are not responsible for their actions.  Other websites and online services follow different rules regarding the collection, use and sharing of your personal information.  We encourage you to read the privacy policies of the other websites and online services you use.

We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect.  However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

We may update this Privacy Policy at any time. When we make material changes to this Privacy Policy, we will notify you by updating the effective date of this Privacy Policy and posting the modified Privacy Policy. We may also provide notification of changes via email if we have your email address, through the Speediance Service or in another manner that we believe is reasonably likely to reach you. Any modifications to this Privacy Policy will be effective when posted (or as otherwise indicated at the time of posting). In all cases, your continued use of the Speediance Service after the posting of any modified Privacy Policy indicates your acceptance of the modified Privacy Policy.

If you have any questions about this Privacy Policy or our information handling practices, please contact us by email at after-sales@speediance.com.