Black Friday is the best time of the year to score deep discounts and save on all your favorite products, including fitness gear and equipment. Taking place at the beginning of the holiday season, it’s a prime time to invest in gifts for others and goodies for yourself!
2025’s Black Friday deals span all fitness categories, from strength training and cardio equipment to recovery tools, apparel, and supplements to take your health and wellness to the next level.
Start thinking about your Black Friday shopping goals now and do your research so you’re ready to navigate the promotions and secure the items you’re looking forward to the most.
Top Black Friday Fitness Deals
Speediance Gym Monster 2: Up To 15% Off
The Speediance Gym Monster 2 is a revolutionary, all-in-one home gym system with adaptive digital weight resistance technology. If you’re looking for the cheapest way to build a home gym, replacing your entire rack of traditional weights with this comprehensive system at Black Friday prices is the way to go.
Save up to $675 this Black Friday, making this premium home gym accessible at a fraction of the typical cost.
Get granular and choose your ideal weight for each exercise with up to 220 lbs of digital resistance from magnets, available in precision 1-lb increments. Ditch the commercial gym without losing the full gym experience from the comfort of your own home. It comes most assembled, eliminating any complex setup so you can get straight to your workouts.
When done exercising, simply fold it up—it hardly takes up any room at all!
The Gym Monster 2 features a large display screen and offers a variety of exercises, along with nearly 200 pre-made workouts, allowing you to enjoy a full-body workout with exercises tailored to your specific needs. Prefer to create your own workouts? Choose Free Lift mode and get creative.
With an entire suite of accessories you can add on, like a bench, barbells, dumbbells, ropes, and even a rowing attachment, the sky’s the limit.
One of the biggest differentiators of the Gym Monster 2 is that it doesn’t require an ongoing subscription. The only cost is the upfront equipment price.
Speediance VeloNix: Up To 17% Off
If you prefer a cardio workout, get pedaling with the Speediace VeloNix stationary bike. Save with a whopping 17% off in the Black Friday Deal.
This bike’s sleek and modern design makes it easy on the eyes and simple to clean. It’s small and compact, requiring only 0.85 square meters of floor space, so it’s compatible with even the coziest homes or apartments.
Enjoy a powerful 2300W electric motor and uphill cycling features, but rest assured that all this power won’t bother the neighbors. VeloNix utilizes advanced algorithms to keep the noise below 60 decibels, allowing you to ride in the early morning or late evening without disturbing others.
Free ride on your own, compete with others in racing mode, or select a coach-led virtual cycling class for a guided workout. With a 21.5-inch HD display and excellent audio quality, you’ll feel fully immersed in the experience.
Track your progress and sync with Strava to monitor key metrics. Use statistics on your cadence, heart rate, and FTP to optimize your training and get better, faster, or stronger.
Don’t miss the chance to save up to $450 on this incredible Black Friday deal.
Apple Watch
The Apple Watch is commonly viewed as the gold standard of fitness and health tracking, and Black Friday is often one of the best times to save on this investment. It monitors heart rate, blood oxygen, sleep, and ECG, giving you insights to empower you to take control of your health.
Users love to integrate it with other popular fitness apps and subscription services, keeping you connected from your wrist anywhere you go!
Water sports enthusiast? Have no fear, the Apple Watch is water-resistant and can handle swimming.
You can expect discounts on current models, as well as even steeper savings on previous-generation models. Check Apple as well as retailers such as Amazon, Target, and Best Buy to find the best competing offers.
Massage Tools
Massage tools like the Theragun percussion massager can accelerate muscle recovery, helping you return to the gym with less downtime and alleviate aches and pains. Historically, Black Friday deals have been around 20-30% off typical Theragun prices, with some bundle deals available if you’re interested in attachments and carrying cases for added value.
Choose a small and portable model for gym bags or travel, or opt for a quieter model with adjustable speeds to meet your varying sensitivity levels.
Other massage tool brands to watch for Black Friday deals include Hyperice or TimTam.
Workout Clothing
If you look good, you feel good, and if you feel good, you work out harder. We don’t make the rules! Black Friday is an amazing opportunity to save on your favorite brands and invest in a new workout wardrobe to elevate your time in the (home) gym.
Check out brands like Lululemon and Athleta to see what sort of deals they’re cooking up for Black Friday. Athleta typically offers site-wide discounts and additional markdowns on its sale section. Lululemon historically provides Black Friday discounts on select colors and styles, including their fan-favorite Align leggings and Fast & Free collections.
Other retailers to keep an eye on include Adidas, Nike, Gymshark, and Outdoor Voices. They often run significant Black Friday promotions. Use this chance to stock up on seasonal essentials and year-round basics.
Recovery Equipment
Complete your home gym with the best recovery equipment to maximize training results. Whether you’re into saunas, cold plunge tubs, ice baths, yoga, or stretching tools, there’s bound to be deals galore for Black Friday 2025.
HyperIce is an amazing brand that offers massage guns, compression boots, and ice compression systems. During Black Friday, you may be able to find them discounted as much as 40% off.
You could also check Normatex for compression therapy boots that reduce soreness for weekend warriors and elite athletes.
If you’re ready to make a serious investment and want to pounce on rare discounts on home saunas, we recommend researching brands like Sunlighten and Clearlight to see what deals they may have in store this year.
When you use these recovery tools consistently, they can help prevent injury and improve your workout consistency by relieving soreness and getting you ready to move again.
Protein Powder
When trying to gain muscle, research suggests a consistent protein intake of approximately 1.6g per kilogram of body weight. If you’re not getting enough daily protein, protein powders are one of the best and easiest ways to up your intake to reach your muscle growth goals.
Black Friday is the perfect time to stock up on tried-and-true favorites and new options you’ve thought about trying. Some supplement brands offer 25-40% off or BOGO deals you don’t want to miss.
Some top brands to watch include Legion Athletics, Optimum Nutrition, MyProtein, and TransparentLabs. Take your pick from whey, plant-based, and meal replacement options at impressive discounts you won’t find the rest of the year.
How To Find the Best Black Friday Fitness Deals
With some fantastic Black Friday Fitness ideas to check out, you should have a good idea of the kinds of equipment and products you want to shop for during Black Friday 2025.
Use these tips to enhance your shopping experience and ensure you find the best deals available.
1. Determine What You’re Looking For
Assess your current fitness routine and pinpoint gaps in your equipment, gear, or accessories. What items are essentials, and what are nice-to-haves? Black Friday can be a great time to buy both, but you’ll want to prioritize your purchases so you can shop strategically.
Set a realistic budget before you browse to avoid impulse overspending, and consider how you can save on essential items, regardless of sales.
When you find something you like, ask yourself if it supports a specific fitness goal or how it fits into your lifestyle.
Research reviews and product specifications beforehand so you’re ready to make quick decisions as soon as the deals go live.
2. Do Your Research
Research is your friend. Peruse expert reviews and user ratings on potential purchases weeks before Black Friday comes around. Compare specs across competing brands and models and zero in on what meets your needs.
YouTube is an awesome resource to see demonstrations of equipment in action and see their real-life scale and size. Even social media can be helpful if you find reviews, demos, or use-case scenarios.
For even deeper insights, consider joining fitness equipment forums or identifying Reddit communities for real-world feedback. Use it as an opportunity to ask questions and receive responses from those who have the products themselves.
Marketing has a way of highlighting every feature and benefit, even ones that don’t apply to you. Pinpoint which features actually matter to you so you can avoid the draw of gimmicks.
Check return policies and the terms of equipment warranties before making a purchase, so you know what you’re getting into.
3. Sign Up for Email Lists Early
Subscribe to brand email lists weeks before Black Friday so you can be among the first to discover their upcoming deals. Many retailers will send exclusive deals to their email subscribers before officially launching discounts to the general public. That could be an additional discount or free shipping!
If you’re subscribing to a myriad of brands and want to get organized, create a separate email folder to hold promotional emails without cluttering your inbox.
Don’t forget to unsubscribe after the holiday season if you find your inbox becomes overwhelmed with all the new subscriptions.
4. Follow Your Favorite Brands on Social
Instagram and Facebook occasionally feature social-only flash sales. Don’t miss out. Follow the brands you’re shopping with and enable post notifications as Black Friday approaches, so you always catch the time-sensitive deals.
Look out for giveaways, too! Sometimes, simply engaging with brand content—such as liking, commenting, or sharing a post—puts you in the running for special deals or free products.
5. Note Original Prices and Compare Across Retailers
Track the regular price of products for about 4-6 weeks leading up to Black Friday, so manipulated discount rates don’t fool you. Some retailers gradually increase prices before major sales, allowing them to inflate the savings they offer. Browser extension tools can track price history, saving you time and effort.
Screenshot original prices as reference points during sales events so you can accurately gauge the potential savings.
Compare identical products across different retailers, such as direct brand sites, Amazon, or sporting goods stores, as a better deal may be available elsewhere.
Remember to factor in shipping costs! A great deal with $30 shipping might not be the savings you envisioned.
6. Look for Bundle Deals
Bundles can provide better value than individual items alone. If you’re building a home gym, Black Friday is an excellent time to acquire accessories and comprehensive bundles that can help you get the job done.
Always calculate the per-item cost in bundles to ensure you’re getting genuine savings vs. individual purchases. Some bundles include lower-value items to inflate the perceived savings, so don’t be tricked!
Frequently Asked Questions
Does Exercise Equipment Go on Sale on Black Friday?
Yes, exercise equipment often goes on sale on Black Friday. It’s consistently the best time of year to get major discounts. Brands like Speediance are gearing up for rare savings on new and previous generation items. Compare deals online and in brick-and-mortar stores.
Is Fitness Equipment Cheaper on Black Friday or Cyber Monday?
Cyber Monday and Black Friday offer similar discount levels overall, with around 20-40% provided. Black Friday often focuses on in-store deals, while Cyber Monday grants access to online-exclusive deals.
Black Friday Fitness Deals: Upgrade Equipment, Save Money, and Boost Results
Black Friday 2025 is the perfect time to upgrade your fitness equipment and gear at significant savings. Start planning and researching now, focusing on quality products and avoiding the temptation of impulse purchases. Top deals span all categories, but some of the top Black Friday 2025 deals include the Speediance Gym Monster 2 and Speediance VeloNix to complete your home gym setup. Prepare now, and happy deal-hunting!
